For plumbers, electricians & roofers

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The 90-Day Booked-Out Website

We get you new leads, or your money back · First month free · No contract

Set up personally by Martin Wells, founder

A plumber kneeling at an open kitchen sink cabinet, mid-job
Your new site on a customer's phone, and the text you get when they ask for an estimate: Sam in Kent, a slow-dripping water heater, wants Monday 8 to 10am. Reply YES to book.

The problem

Three jobs you know matter, and never get to.

A website that looks the part and stays up to date. Showing up on Google, and now in AI answers too. Every lead answered fast, even at 9pm. Each one costs you your evenings or an agency bill, so most trade businesses are still in the marketing Stone Age.

“It's all too hard and expensive to create and maintain.”

What owners tell us

Do it yourself

  1. Evenings on a site builder, then it's out of date
  2. Every lead answered by you, when you get to it
  3. Asking for reviews when you remember
  4. Hard to find on Google, invisible to AI search

Your evenings, and it still doesn't get done.

Hire it out

  1. A designer, then weeks of back-and-forth
  2. An SEO agency, $500–1,500/mo
  3. Booking or answering software, $300–600/mo
  4. Review software, $250–400/mo
  5. A web guy for every change, about a week each

$1,550+/mo, and a week per change

Meanwhile, what waiting costs

  • 9:47 pmA leak can't wait for morning. They book whoever answers first.
  • 7 in 10trade websites we checked had no online booking. None had chat.
  • 1 weekfor the usual website change. The special's over before it's live.

Not sure where you stand? Get your free website score. Your site and Google reviews against businesses near you, in seconds.

There had to be a better way. So we built one.

Our own technology

The Booked-Out System.

Not a template, not an agency, not five apps stitched together. We built our own system, end to end, for one job: turning the people searching for your trade into booked work.

  1. 01Get foundOn Google and in AI answers, for every service and town you cover.
  2. 02Win the clickA professional site with your rating, license and an estimate button up front.
  3. 03Answer 24/7Every lead answered, checked and offered an estimate window. You reply YES.
  4. 04Collect reviewsText "done" after a job and your customer gets your Google review link.

Built on technology we wrote ourselves

  • An AI art directorDesigns a look for your business: fonts, colors and layout chosen for you, not picked from a template.
  • A fact-checkerEvery page is checked against your Google listing before it goes live, so your hours, services and license match.
  • Search-ready by designA page for every service and town, and the structured data Google and AI answers read.
  • A 24/7 assistantAnswers in your business's name from your own details, and checks your Google Calendar before it offers a time.
  • Changes by text, with a safety netEvery change is previewed and waits for your YES, and UNDO reverses it.
  • Always improvingPhone first and fast, and every improvement we make reaches your site automatically. You never rebuild.

Everything included

Every reason owners put this off, fixed.

What owners tell us stops them, what we do about it, and what each fix typically costs to buy separately.

What stops youWhat we doBought separately
“I don't have time to build a website.”We design and build it for youA professional site from your Google listing and current site, made for phones.$2,000–5,000 upfront
“It's always out of date.”Unlimited changes by textText it, see the preview, reply YES. Live in minutes.$100–300/mo
“Nobody finds me online.”Local SEOA page for every service and town, and the structured data Google reads.$500–1,500/mo
“People ask ChatGPT now.”AI search optimizationClear, checked facts AI assistants can cite.$300–1,000/mo
“Who's going to host and run it?”Hosting and upkeepFast, secure and kept up to date for you.$100–300/mo
“I miss calls and texts at night.”24/7 answering and bookingChat, lead alerts, follow-ups and reminders. Syncs with your Google Calendar.$300–600/mo
“I've only got a handful of reviews.”Review requestsAfter every job, your customer gets your Google review link.$250–400/mo
“I don't have good photos.”Bonus Text us your job photosSnap them on the job, text them in, and we add them to your site.$150 value
“My Google profile is a mess.”Bonus Google Business Profile tune-upMartin goes through it with you: services, hours, photos and categories.$250 value
“Switching domains sounds painful.”Bonus Domain switch, done with youWe point your domain at your new site and redirect your old pages.$150 value
“What if it doesn't work?”Our guarantee5 enquiries in 90 days, or your money back, and we keep running your site free until you get them. How it worksYour risk: $0
Bought separately$1,550+/mo
+ $2,550+ upfront
With Cakewalk$395/mofirst month free

Typical prices for comparable agency and software services, and for a designer-built small-business site. Website changes priced as a small maintenance retainer; one-off agency changes typically run $75–150 an hour. Your quotes may vary.

01 · Get found

Be the name they find.

People search "plumber near me" or ask ChatGPT. Every page we build tells Google and AI answers who you are, what you do and where.

  • A page for every service and town "Water heater repair in Kent" gets a page of its own.
  • Facts AI answers can cite Services, area, hours and license, matching your Google listing.
  • The details Google reads Structured data, a sitemap and fast pages, done for you.

AI answer

Kent's Honest Plumbers is a licensed plumber in Kent, rated 4.8 from 127 Google reviews. They repair and replace water heaters and take estimate requests online.

  1. Kent's Honest Plumbers 4.8 (127) · Plumber · Kent Open now · Request an estimate online
Illustration with demo business details. Nobody can honestly promise a number-one ranking.

02 · Win the click

A site that wins the job.

An example plumbing company website: headline, estimate button, Google rating and license number
The site's chat on a phone: it checks the customer's town, takes their details and offers three estimate windows
  • Your details Name, services, hours and reviews, straight from Google.
  • Made for phones, and fast Designed for the phone in your customer's hand, with no page-builder bloat.
  • Trust up front Your rating, license and an estimate button, first thing they see.

03 · Answer 24/7 · A lead at 9:47 pm

You're off the clock. It isn't.

  1. Sam, a homeowner, on her couch at night, typing on her phone Sam, homeowner

    9:47 pm

    Sam's water heater is leaking

    She finds you on Google and opens the chat.

  2. 9:48 pm

    It checks how urgent it is

    A real leak gets your emergency number. A drip gets an estimate window.

  3. Mike, the plumber from the top of the page, by his van in the morning with coffee, reading the lead on his phone You

    7:02 am

    One text, waiting when you wake up.

    Everything you need in two lines. You reply YES.

  4. Sam in her kitchen the next morning, coffee in hand, reading her booking confirmation Sam

    7:03 am

    Sam's booked before your coffee

    One YES from you, a confirmation for her.

Try it yourself: be the customer

04 · Collect reviews

Every finished job asks for a review.

Text "done" when you wrap up. A couple of hours later your customer gets a thank-you and your Google review link, while the job is still fresh.

  • The same ask for everyone No picking only the happy ones. Google's rules forbid it, and so do we.
  • Daytime only Two hours after you say done, never after 7pm.
  • UNDO stops it Until it goes, one word takes it back.

Your texts · 12:58 pm

You:done #14

Assistant:Marked #14 done. I'll text Sam your Google review link today at 3pm. Reply UNDO to stop it.

You text done after the job.
Kent's Honest PlumbersText message · 3:00 pm
  1. Hi Sam, thanks for choosing Kent's Honest Plumbers. If you have a minute, a Google review would mean a lot:search.google.com/local/writereview
What Sam gets: a thank-you and your Google review link.

Plus · Changes by text

Change your site from the truck.

We've built an AI that updates your website from a simple text message.

New hours. A new town. A new service. A spring special. Text it the moment you think of it, see the preview, reply YES. Done before you start the engine.

The old way

  1. Email your web guy
  2. Wait about a week
  3. Pay around $300

With Cakewalk

  1. Text it from wherever you are
  2. Preview in minutes
  3. Reply YES. It's live. $0 extra
A roofer in his pickup truck, door open at a job site, sending a text
Your assistantText message
  1. You:open saturdays 8 to 2 now
  2. Assistant:Saturday 8am-2pm added to your hours. Preview, then reply YES to publish: yourbiz.preview.cakewalk.ai
  3. You:YES. and we do covington now
  4. Assistant:Covington added, with its own page. Preview, then reply YES to publish: yourbiz.preview.cakewalk.ai
  5. You:spring special 15% off drain cleaning thru may
  6. Assistant:Special added to your home page. Preview, then reply YES to publish: yourbiz.preview.cakewalk.ai
Hours, a new service area and a seasonal special, each changed with one text and a YES.

Our guarantee

5 enquiries in 90 days, or your money back.

That's enough to pay for itself. If your new site doesn't bring you at least 5 new customer enquiries in your first 90 days, we refund every dollar you've paid, and keep running your site free until you get them.

  • What counts

    Every new enquiry your site brings in: a chat, a text, a booking request or a tap on your call button.

  • You'll see the count

    Your dashboard shows each enquiry as it arrives, so you always know where you stand.

  • When it starts

    The 90 days start on the day you keep your site.

  • What we ask

    Your domain points to your new site within 14 days (we handle the switch with you), your Google Business Profile links to it, you reply to enquiries within a day, and the site stays live.

Plus, your first month is free. Setup fee waived, no contract, cancel any time.

Get my new website

Concierge

Want it all handled for you?

Everything above, plus Martin personally: a monthly 30-minute call, your Google Business Profile kept up to date, same-day changes, a site refresh every quarter, and first access to voice answering.

$995/mo

Limited to 5 businesses.

Ask about Concierge

Straight talk

Who this is for, and who it isn't.

It's for you if

  • You run a trade business with a crew of one to five
  • You do good work, and your customers say so
  • You want more jobs without learning marketing
  • You'll reply to a new enquiry within a day

It isn't for you if

  • You enjoy building your own site and want to control every pixel
  • You have a marketing team or an agency you're happy with
  • You want fake reviews or a promised number-one ranking. Nobody honest sells those.
  • You're booked solid and can't take on more work

A note from Martin

Why I built Cakewalk.

Owners of good trade businesses kept telling me the same thing. They know they need a better website, and to keep it up to date, and to show up on Google, and now in AI search too. It's all too hard and expensive to create and maintain, so it never gets done.

I've spent 25 years building software, with three company exits, one acquired by Sony. So rather than start another agency, we built our own system to do the whole job: design the site, check every fact, get it found, answer every lead and ask for the review.

While we're getting started, I set up every site myself, and I put my name to the guarantee: 5 enquiries in 90 days, or your money back.

Martin Wells

Martin WellsFounder, Cakewalk

Email martin@cakewalk.ai

Questions

The short answers.

What does it cost?

$395/mo, with everything on this page included: SEO and AI search, the site and hosting, the 24/7 booking assistant, review requests, and unlimited changes. No contract, and a results guarantee: 5 enquiries in 90 days or your money back. Pay yearly and it's $3,950, two months free. Our first 10 businesses get their first month free and the $1,200 setup fee waived. Want it all handled? Concierge is $995/mo.

How is this different from Wix or an agency?

Wix gives you tools and leaves the work to you. An agency does the work, slowly, on a retainer. We built our own system that does the work: it designs your site, checks it against your Google listing, keeps it ready for Google and AI search, answers leads 24/7 and asks for reviews. You change anything by text.

How does the results guarantee work?

The count starts the day you keep your site. Every new enquiry it brings in counts: a chat, a text, a booking request or a tap on your call button, all shown in your dashboard. If you have fewer than 5 after 90 days, we refund everything you've paid, and keep running your site free until you get them (for up to 90 more days). We only ask that your domain points to your new site within 14 days of you keeping it (we handle the switch with you), your Google Business Profile links to it, you reply to enquiries within a day, and the site stays live for the 90 days.

Is SEO really included?

Yes, no retainer. A page for every service and town, the structured data Google reads, a sitemap and fast pages. Nobody can honestly promise a number-one ranking, and we won't.

What's AI search optimization?

People now ask ChatGPT or Google's AI answers for "a plumber near me". We publish your services, area, hours and license as clear facts those tools can read, matching your Google listing.

What about my Google reviews?

Text "done" after a job and your customer gets your Google review link; every customer gets the same ask. Reviews stay on Google, and your site shows them word for word.

Do I need a new domain?

No. We point the one you have at your new site and redirect your old pages. We never touch your email settings.

I already have a website.

We build your new site from it and your Google listing, so your details carry over.

Can I leave?

Any time. No contract. Export your content, photos, leads and bookings, and cancel.

What kinds of businesses is it for?

Trade businesses with crews of one to five: plumbing, heating and cooling, electrical, garage doors, roofing, landscaping, exterior cleaning and auto detailing.

Will it make promises for me?

No. It never quotes prices unless you allow it, never promises arrival times and never commits you to a job. Anything a customer sees waits for your YES, and UNDO reverses any change.

Is this AI?

The assistant is. It works only from your details and what you teach it, follows the limits above, and asks you when it isn't sure.

Coming soon, at no extra cost

  • Voice answering Coming soon

    Calls you can't take get answered, the job booked and the details texted to you.

  • Google Business Profile updates Coming soon

    Your finished jobs and photos posted to your Google Maps listing every week.

Get started

Let's get you more customers.

Founding offer: your first month free, for our first 10 businesses. Here's what happens next.

  1. Tell us who you are Your business name and a number or email. Thirty seconds.
  2. We build your site From your Google listing, and your current site if you have one.
  3. A 15-minute call with Martin To get your details and walk you through your site. We do everything else.
  4. You're live within 7 days Leads come to your phone. Text changes any time.

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