Cakewalk

For small trade businesses

Great marketing and booking. Done for you.

A site that wins jobs, Google and AI search, 24/7 booking and more reviews. Done well, the usual way, that takes weeks of your time and an agency-sized bill. We do all of it for one monthly price, and you change anything by text.

Get more customers See how
  • Built for you
  • Unlimited changes by text
  • One price, no contract
  • Answers leads 24/7
A plumber kneeling at an open kitchen sink cabinet, mid-job
Your assistantText message
  1. Assistant:New lead #14 Sam, Kent: water heater, slow drip. Reply to act.
  2. You:book him mon morning
  3. Assistant:Book Sam Mon 9/15, 8-10am and text him? Reply YES.
  4. You:YES
  5. Assistant:Done. Sam is booked and has been texted.
A lead comes in while you work, and you book it with two replies.

The problem

Doing it well takes too long and costs too much.

You know what wins jobs: a great site, showing up on Google and AI search, every lead answered, a pile of five-star reviews. Most trade businesses are still in the marketing Stone Age, and getting out of it the usual way means weeks of your time and an agency-sized bill every month.

“It's all too hard and expensive to create and maintain.”

What owners tell us

The Stone Age

  1. A static website nobody updates
  2. No online booking
  3. No AI answering leads
  4. A handful of Google reviews
  5. Hard to find on Google, invisible to AI search

Of the trade websites we checked, 7 in 10 had no online booking. None had chat.

The usual way out

  1. A designer, then weeks of back-and-forth
  2. An SEO agency, $500–1,500/mo
  3. Booking or answering software, $300–600/mo
  4. Review software, $250–400/mo
  5. A web guy for every change, about a week each

$1,550+/mo, and your evenings

The new age, with Cakewalk

  1. Built for you from your Google listing
  2. Google and AI search, included
  3. 24/7 booking, included
  4. Review requests, included
  5. Changes by text, live in minutes

$395/mo. Nothing else to buy.

What you get, done well

  1. 01 · FOUND

    Show up on Google and AI search

    A page for every service and town, and facts AI answers can cite.

    See it
  2. 02 · CHOSEN

    A site that wins the job

    Fast on phones, with your rating, license and an estimate button up front.

    See it
  3. 03 · BOOKED

    Every lead answered, 24/7

    It answers, checks the job and offers estimate windows. You reply YES.

    See it
  4. 04 · REVIEWED

    More Google reviews

    Text "done" after a job and your customer gets your Google review link.

    See it

01 · Found

Be the name they find.

People search "plumber near me" or ask ChatGPT. Every page we build tells Google and AI answers who you are, what you do and where.

  • A page for every service and town "Water heater repair in Kent" gets a page of its own.
  • Facts AI answers can cite Services, area, hours and license, matching your Google listing.
  • The details Google reads Structured data, a sitemap and fast pages, done for you.

AI answer

Kent's Honest Plumbers is a licensed plumber in Kent, rated 4.8 from 127 Google reviews. They repair and replace water heaters and take estimate requests online.

  1. Kent's Honest Plumbers 4.8 (127) · Plumber · Kent Open now · Request an estimate online
Illustration with demo business details. Nobody can honestly promise a number-one ranking.

02 · Chosen

A site that wins the job.

An example plumbing company website: headline, estimate button, Google rating and license number
The site's chat on a phone: it checks the customer's town, takes their details and offers three estimate windows
  • Your details Name, services, hours and reviews, straight from Google.
  • Your reviews Your Google rating and reviews, shown as customers wrote them.
  • Trust up front Your rating, license and an estimate button, first thing they see.

Three looks. Change yours by text.

  • The Classic look: serif headline over a full-width photo

    Classic

  • The Bold look: dark, high-contrast, big uppercase headline

    Bold

  • The Fresh look: light, rounded, friendly

    Fresh

Examples with demo business details.

How we build it

Professional, modern and made for phones.

Not a drag-and-drop template. Every page is designed and built to a professional standard, phone first, and kept that way for you.

  • Mobile first Designed for the phone in your customer's hand, then scaled up to tablet and desktop.
  • Professionally designed Three considered looks, with real typography, spacing and color, set to your brand.
  • Fast and light No page-builder bloat, so pages load quickly on a phone signal.
  • Built right underneath Secure HTTPS, the structured data Google reads, a sitemap, and privacy and terms pages.
  • Always up to date Every design improvement we make reaches your site automatically. You never rebuild.

03 · Booked · A lead at 9:47 pm

You're off the clock. It isn't.

  1. Sam, a homeowner, on his couch at night, typing on his phone Sam, homeowner

    9:47 pm

    Sam's water heater is leaking

    He finds you on Google and opens the chat.

  2. 9:48 pm

    It checks how urgent it is

    A real leak gets your emergency number. A drip gets an estimate window.

  3. Mike, the plumber from the top of the page, by his van in the morning with coffee, reading the lead on his phone You

    7:02 am

    Overnight it waited. You get one text.

    Everything you need in two lines. You reply YES.

  4. Sam in his kitchen the next morning, coffee in hand, reading his booking confirmation Sam

    7:03 am

    Sam's booked before your coffee

    One YES from you, a confirmation for him.

04 · Reviewed

Every finished job asks for a review.

Text "done" when you wrap up. A couple of hours later your customer gets a thank-you and your Google review link, while the job is still fresh.

  • The same ask for everyone No picking only the happy ones. Google's rules forbid it, and so do we.
  • Daytime only Two hours after you say done, never after 7pm.
  • UNDO stops it Until it goes, one word takes it back.

Your thread · 12:58 pm

You:done #14

Assistant:Marked #14 done. I'll text Sam your Google review link today at 3pm. Reply UNDO to stop it.

You text done after the job.
Kent's Honest PlumbersText message · 3:00 pm
  1. Hi Sam, thanks for choosing Kent's Honest Plumbers. If you have a minute, a Google review would mean a lot:search.google.com/local/writereview
What Sam gets: a thank-you and your Google review link.

Changes by text

Change your site from the truck.

New hours. A new town. A new service. A spring special. Text it the moment you think of it, see the preview, reply YES. Done before you start the engine.

The old way

  1. Email your web guy
  2. Wait about a week
  3. Pay around $300

With Cakewalk

  1. Text it from wherever you are
  2. Preview in minutes
  3. Reply YES. It's live. $0 extra
A roofer in his pickup truck, door open at a job site, sending a text
Your assistantText message
  1. You:open saturdays 8 to 2 now
  2. Assistant:Saturday 8am-2pm added to your hours. Preview, then reply YES to publish: yourbiz.preview.cakewalk.ai
  3. You:YES. and we do covington now
  4. Assistant:Covington added, with its own page. Preview, then reply YES to publish: yourbiz.preview.cakewalk.ai
  5. You:spring special 15% off drain cleaning thru may
  6. Assistant:Special added to your home page. Preview, then reply YES to publish: yourbiz.preview.cakewalk.ai
Hours, a new service area and a seasonal special, each changed with one text and a YES.

Everything included

Six things you'd pay for separately. One price.

  • Local SEO

    A page per service and town, schema, sitemap.

    Typically bought separately for $500–1,500/mo

  • AI search optimization

    Clean, checked facts AI assistants can cite.

    Typically bought separately for $300–1,000/mo

  • Website, built and run

    Built from your Google listing, hosted, fast on phones.

    Typically bought separately for $100–300/mo

  • 24/7 answering and booking

    Chat, lead alerts, follow-ups and reminders.

    Typically bought separately for $300–600/mo

  • Review requests

    After every job, your customer gets your Google review link.

    Typically bought separately for $250–400/mo

  • Unlimited website changes, 24/7

    Text what you want changed, see a preview, reply YES.

    Typically bought separately for $100–300/mo

  • Bought separately

    $1,550+/mo

    With Cakewalk

    $395/mo

Typical monthly prices for comparable agency and software services. Website changes priced as a small maintenance retainer; one-off agency changes typically run $75–150 an hour. Your quotes may vary.

Questions

The short answers.

What does it cost?

$395/mo, with everything on this page included: SEO and AI search, the site and hosting, the 24/7 booking assistant, review requests, and unlimited changes. No setup fee and no contract.

Is SEO really included?

Yes, no retainer. A page for every service and town, the structured data Google reads, a sitemap and fast pages. Nobody can honestly promise a number-one ranking, and we won't.

What's AI search optimization?

People now ask ChatGPT or Google's AI answers for "a plumber near me". We publish your services, area, hours and license as clear facts those tools can read, matching your Google listing.

What about my Google reviews?

Text "done" after a job and your customer gets your Google review link; every customer gets the same ask. Reviews stay on Google, and your site shows them word for word.

Do I need a new domain?

No. We point the one you have at your new site and redirect your old pages. We never touch your email settings.

I already have a website.

We build your new site from it and your Google listing, so your details carry over.

Can I leave?

Any time. No contract. Export your content, photos, leads and bookings, and cancel.

What kinds of businesses is it for?

Trade businesses with crews of one to five: plumbing, heating and cooling, electrical, garage doors, roofing, landscaping, exterior cleaning and auto detailing.

Will it make promises for me?

No. It never quotes prices unless you allow it, never promises arrival times and never commits you to a job. Anything a customer sees waits for your YES, and UNDO reverses any change.

Is this AI?

The assistant is. It works only from your details and what you teach it, follows the limits above, and asks you when it isn't sure.

Get started

Let's get you more customers.

Here's what happens next.

  1. Tell us about your business Two minutes, on this form.
  2. We build your site From your Google listing, and your current site if you have one.
  3. Martin calls you To walk through it, connect your domain and set up your texting number.
  4. You're live Leads come to your phone. Text changes any time.

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